We live in Florida and fish regularly in salt water, but Alaska was a Bucket List trip. While somewhat skeptical about all the 5-star reviews on TA, I checked Brad's website and liked what I saw, particularly his emphasis on "fun", and we had twp trips of a lifetime with him despite tough weather. As others have commented, he takes care of everything for you in a no-pressure, 'have fun' environment. Plus, as a science/math teacher during the off season, he provided us with tons of interesting and educational information about the world famous Kenai Peninsula and Kenai River, as well as the wildlife that you'll see on the trip.
Most importantly in my opinion, Brad's a true sportsman that loves his job and is a 'good' person that you'll be happy you met.